Community Leader · Advocate · Author

New Book — Available Now

Surviving the Tariff Wars

Surviving the Tariff Wars

A Practical Guide to Saving Money When Prices Rise

By Taylor Brannon

The Book

Surviving the Tariff Wars

A Practical Guide to Saving Money When Prices Rise

Taylor Brannon, author of Surviving the Tariff Wars
Surviving the Tariff Wars

Tariffs can raise the cost of the goods your household depends on every day. Surviving the Tariff Wars is the practical, plain-English playbook for responding — nineteen chapters across five parts, from smart shopping and a 72-hour crisis plan to building financial resilience that lasts.

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In Their Own Words

Reader Stories

Real reactions from the families, retirees and small business owners putting these strategies to work.

"Finally, a money guide that speaks to real families. The 72-Hour Crisis Plan alone was worth it — we finally feel prepared instead of panicked."
Marcus T.Father of three, Houston
"I started the 30-Day Savings Challenge and actually stuck with it. By Day 30 I'd freed up over $200 a month I didn't know I was leaking."
Diane R.Retired teacher, Dallas
"Practical, no-nonsense, and genuinely empowering. The smart-shopping strategies changed how I grocery shop every single week."
Priya S.Young professional, Austin
"As a senior on a fixed income, I felt like inflation was stealing from me. This book gave me concrete ways to fight back without giving up everything I enjoy."
Robert K.Retiree, Fort Worth
"The community cost-sharing chapter sparked a bulk-buying group in my neighborhood. We're all saving on essentials now."
Lakesha W.Community organizer, San Antonio
"I've read a lot of finance books. This one respects that most people don't have extra money to invest — it shows you how to keep more of what you already have."
Carlos M.Small business owner, Arlington
"Finally, a money guide that speaks to real families. The 72-Hour Crisis Plan alone was worth it — we finally feel prepared instead of panicked."
Marcus T.Father of three, Houston
"I started the 30-Day Savings Challenge and actually stuck with it. By Day 30 I'd freed up over $200 a month I didn't know I was leaking."
Diane R.Retired teacher, Dallas
"Practical, no-nonsense, and genuinely empowering. The smart-shopping strategies changed how I grocery shop every single week."
Priya S.Young professional, Austin
"As a senior on a fixed income, I felt like inflation was stealing from me. This book gave me concrete ways to fight back without giving up everything I enjoy."
Robert K.Retiree, Fort Worth
"The community cost-sharing chapter sparked a bulk-buying group in my neighborhood. We're all saving on essentials now."
Lakesha W.Community organizer, San Antonio
"I've read a lot of finance books. This one respects that most people don't have extra money to invest — it shows you how to keep more of what you already have."
Carlos M.Small business owner, Arlington
"Finally, a money guide that speaks to real families. The 72-Hour Crisis Plan alone was worth it — we finally feel prepared instead of panicked."
Marcus T.Father of three, Houston
"I started the 30-Day Savings Challenge and actually stuck with it. By Day 30 I'd freed up over $200 a month I didn't know I was leaking."
Diane R.Retired teacher, Dallas
"Practical, no-nonsense, and genuinely empowering. The smart-shopping strategies changed how I grocery shop every single week."
Priya S.Young professional, Austin
"As a senior on a fixed income, I felt like inflation was stealing from me. This book gave me concrete ways to fight back without giving up everything I enjoy."
Robert K.Retiree, Fort Worth
"The community cost-sharing chapter sparked a bulk-buying group in my neighborhood. We're all saving on essentials now."
Lakesha W.Community organizer, San Antonio
"I've read a lot of finance books. This one respects that most people don't have extra money to invest — it shows you how to keep more of what you already have."
Carlos M.Small business owner, Arlington
"Finally, a money guide that speaks to real families. The 72-Hour Crisis Plan alone was worth it — we finally feel prepared instead of panicked."
Marcus T.Father of three, Houston
"I started the 30-Day Savings Challenge and actually stuck with it. By Day 30 I'd freed up over $200 a month I didn't know I was leaking."
Diane R.Retired teacher, Dallas
"Practical, no-nonsense, and genuinely empowering. The smart-shopping strategies changed how I grocery shop every single week."
Priya S.Young professional, Austin
"As a senior on a fixed income, I felt like inflation was stealing from me. This book gave me concrete ways to fight back without giving up everything I enjoy."
Robert K.Retiree, Fort Worth
"The community cost-sharing chapter sparked a bulk-buying group in my neighborhood. We're all saving on essentials now."
Lakesha W.Community organizer, San Antonio
"I've read a lot of finance books. This one respects that most people don't have extra money to invest — it shows you how to keep more of what you already have."
Carlos M.Small business owner, Arlington
"Finally, a money guide that speaks to real families. The 72-Hour Crisis Plan alone was worth it — we finally feel prepared instead of panicked."
Marcus T.Father of three, Houston
"I started the 30-Day Savings Challenge and actually stuck with it. By Day 30 I'd freed up over $200 a month I didn't know I was leaking."
Diane R.Retired teacher, Dallas
"Practical, no-nonsense, and genuinely empowering. The smart-shopping strategies changed how I grocery shop every single week."
Priya S.Young professional, Austin
"As a senior on a fixed income, I felt like inflation was stealing from me. This book gave me concrete ways to fight back without giving up everything I enjoy."
Robert K.Retiree, Fort Worth
"The community cost-sharing chapter sparked a bulk-buying group in my neighborhood. We're all saving on essentials now."
Lakesha W.Community organizer, San Antonio
"I've read a lot of finance books. This one respects that most people don't have extra money to invest — it shows you how to keep more of what you already have."
Carlos M.Small business owner, Arlington
"Finally, a money guide that speaks to real families. The 72-Hour Crisis Plan alone was worth it — we finally feel prepared instead of panicked."
Marcus T.Father of three, Houston
"I started the 30-Day Savings Challenge and actually stuck with it. By Day 30 I'd freed up over $200 a month I didn't know I was leaking."
Diane R.Retired teacher, Dallas
"Practical, no-nonsense, and genuinely empowering. The smart-shopping strategies changed how I grocery shop every single week."
Priya S.Young professional, Austin
"As a senior on a fixed income, I felt like inflation was stealing from me. This book gave me concrete ways to fight back without giving up everything I enjoy."
Robert K.Retiree, Fort Worth
"The community cost-sharing chapter sparked a bulk-buying group in my neighborhood. We're all saving on essentials now."
Lakesha W.Community organizer, San Antonio
"I've read a lot of finance books. This one respects that most people don't have extra money to invest — it shows you how to keep more of what you already have."
Carlos M.Small business owner, Arlington
About the Author
Taylor Brannon, author of Surviving the Tariff Wars

Taylor Brannon

Community Leader · Advocate · Author

A community servant who has served on several boards for the City of Dallas, working to strengthen neighborhoods and build financial resilience. Taylor Brannon wrote this book as a mission to help everyday families take back control of their wallets.

"Real strategies. Real solutions. Real results."

Inside the Book

The strategies that protect your household

Five parts, nineteen chapters — no economics degree required.

Smart Shopping

Spot hidden price hikes and shop the aisles that actually save you money.

Tariff-Resilient Budgets

Budgets that hold up even when inflation pushes everything higher.

72-Hour Crisis Plan

A clear, step-by-step plan for when money gets tight fast.

Side Hustle Ideas

Practical ways to boost income without quitting your day job.

Save Together

Bulk-buying and neighborhood cost-sharing that really add up.

Price-Hike Protection

Catch the silent surcharges tariffs add to everyday essentials.

Early Praise

What readers are saying

"Finally, a money guide that speaks to real families. The 72-Hour Crisis Plan alone was worth it — we finally feel prepared instead of panicked."
Marcus T.Father of three, Houston
"I started the 30-Day Savings Challenge and actually stuck with it. By Day 30 I'd freed up over $200 a month I didn't know I was leaking."
Diane R.Retired teacher, Dallas
"Practical, no-nonsense, and genuinely empowering. The smart-shopping strategies changed how I grocery shop every single week."
Priya S.Young professional, Austin
"As a senior on a fixed income, I felt like inflation was stealing from me. This book gave me concrete ways to fight back without giving up everything I enjoy."
Robert K.Retiree, Fort Worth
"The community cost-sharing chapter sparked a bulk-buying group in my neighborhood. We're all saving on essentials now."
Lakesha W.Community organizer, San Antonio
"I've read a lot of finance books. This one respects that most people don't have extra money to invest — it shows you how to keep more of what you already have."
Carlos M.Small business owner, Arlington
Look Inside

Read a sample before you buy

Chapter 1

What Tariffs Mean for Your Grocery Bill

A tariff is a tax imposed on imported goods. The importer generally pays it, and businesses may respond by absorbing some of the cost, passing some of it to customers, changing suppliers, or adjusting their products. Your advantage comes from learning to compare the final price — not from assuming you know the cause.

Quick tips from this chapter

Track price patterns+

Prices often rise before announcements. Stock up before the spike.

Switch to local+

Local produce isn't subject to the same tariffs.

Buy frozen+

Frozen fruits and vegetables are often cheaper and less tariff-sensitive.

Compare prices weekly+

A little research saves a lot.

See all 19 chapters
Speaking

Invite Taylor to your next event

Taylor speaks on financial resilience, community empowerment, and navigating economic uncertainty — for schools, community groups, churches, and corporate workshops.

Household savings planning
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